Forecasting and Market Analysis Techniques: A Practical Approach


Although sales forecasting and market analysis are the cornerstones of a firm's planning process, these two activities are frequently performed by people with little or no training in either area. Recognizing this situation, this book describes key techniques for forecasting sales and analyzing markets and uses a format aimed at an audience with limited quantitative skills. The major portion of the book covers the most widely used forecasting techniques among time series, causal, and judgmental models. The book also describes methods for identifying the potential in markets, procedures for segmenting markets, and such market analysis tools as conjoint analysis, discriminant analysis, and cluster analysis.

Additional information

Publisher: Place of publication:
  • Westport, CT
Publication year:
  • 1994


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