Newes from the New-World: Wherin May Be Seene the Excellent Qualities of the Beastes of the Fielde, the Fish, and Fowl, as Well as the Singular and Rare Vertues of the Earth and Air of That Goodly Land

Newes from the New-World: Wherin May Be Seene the Excellent Qualities of the Beastes of the Fielde, the Fish, and Fowl, as Well as the Singular and Rare Vertues of the Earth and Air of That Goodly Land

Newes from the New-World: Wherin May Be Seene the Excellent Qualities of the Beastes of the Fielde, the Fish, and Fowl, as Well as the Singular and Rare Vertues of the Earth and Air of That Goodly Land

Newes from the New-World: Wherin May Be Seene the Excellent Qualities of the Beastes of the Fielde, the Fish, and Fowl, as Well as the Singular and Rare Vertues of the Earth and Air of That Goodly Land

Excerpt

The art of advertising is no new discovery, magnified to a science in the twentieth century; nor is the employment of propaganda in commerce and government an invention of recent years. Our ancestors in the seventeenth century were well aware of the value of publicity. The promoters of the first English settlements in the New World were shrewd enough to utilize writers and speakers--poets, pamphleteers, playwrights, and preachers--to advertise the virtues of the new land and to make vivid the profits which subscribers in colonial stock companies as well as emigrants might hope to gain from settlement overseas.

Interest in the New World was enormous throughout the sixteenth and seventeenth centuries, and printers who knew what the reading public wanted clamored for narratives of explorers and adventurers. Advocates of English expansion encouraged ship captains and other far-traveled observers to write descriptions of the lands they saw. Richard Hakluyt, preacher and apostle of imperialism, drew up directions for the guidance of such writers. Hakluyt's own great compilation of voyage . . .

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