Competing Globally through Customer Value: The Management of Strategic Suprasystems

Competing Globally through Customer Value: The Management of Strategic Suprasystems

Competing Globally through Customer Value: The Management of Strategic Suprasystems

Competing Globally through Customer Value: The Management of Strategic Suprasystems

Synopsis

While emphasis on short-term profitability has been widely recognized as a serious handicap for companies competing internationally, Stahl and Bounds provide an in-depth analysis of why organizations structured around customer value will ultimately enjoy more profits, market share and customer loyalty than those based on short-term financial results. Customer value involves all areas of business management, and this work provides a breakthrough methodology for delivering it through new models in costing, product development, production and inventory control, process control, logistics management, marketing, finance, and human resources.
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