Competing Globally through Customer Value: The Management of Strategic Suprasystems


While emphasis on short-term profitability has been widely recognized as a serious handicap for companies competing internationally, Stahl and Bounds provide an in-depth analysis of why organizations structured around customer value will ultimately enjoy more profits, market share and customer loyalty than those based on short-term financial results. Customer value involves all areas of business management, and this work provides a breakthrough methodology for delivering it through new models in costing, product development, production and inventory control, process control, logistics management, marketing, finance, and human resources.

Additional information

Includes content by:
  • John Pepper
  • Michael J. Stahl
  • Gregory M. Bounds
  • William E. Cole
  • G. Harlan Carothers Jr.
Publisher: Place of publication:
  • New York
Publication year:
  • 1991


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