European Retailing's Vanishing Borders

European Retailing's Vanishing Borders

European Retailing's Vanishing Borders

European Retailing's Vanishing Borders

Synopsis

Distribution logistics within each European country are presented along with case studies of major retailers. Internationalization strategies and strategic alliances are analyzed. The book summarizes the impact of vanishing borders on the retail industry in this region, future trends for the 1990s and beyond.
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