Instructional Effectiveness of Video Media


Visual forms of instruction are increasingly used as a result of the broader availability of technologies such as broadcasts, teleconferencing, videotapes, videodiscs, and emerging multimedia combinations of computer and digital audio-video technologies. A considerable amount of research stretches back to early work with film, television, and static visual materials that can be of benefit in developing these new forms of instruction. It is important for new work to profit from this accumulated research on the effectiveness and practical benefits of instruction with video and film. Accordingly, a review of this literature will benefit researchers and developers of instruction that use existing and new video technologies. The widespread and growing use of video and video-based media in instruction is based on a perception of television and similar dynamic visual media as having unique and positive attributes. This comprehensive review of the research literature regarding the use and effectiveness of video-based media attempts to summarize the current state of knowledge in this important area. Focusing on empirical findings, the authors have attempted to pull together several threads of research into a single work including works in educational and cognitive psychology, and communication and media research. As such, this book examines the research literature regarding the use of dynamic video media in instruction, including:
• general reviews of the effectiveness, acceptance, and costs of several forms of educational television;
• teaching techniques used effectively with video media;
• the combining of visual and verbal information;
• the effects of motion, animation, and interactivity;
• the relationship between media perceptions and learning;
• the effect of various video production techniques on learning; and
• critical perspectives on learning from media.

Additional information

Publisher: Place of publication:
  • Hillsdale, NJ
Publication year:
  • 1994


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