Development as Communication: A Perspective on India

Synopsis

This book applies a systematic communication theory to the 30-plus years of development experience in India.

Never before has development been treated from a communication perspective. This perspective demonstrates that the role of communication in development is not limited to the technology of satellites or to the economics of mass media; it is a way of thinking about the interaction among all agents involved.

The empirical data describe patterns of social realities, actions, and communication networks among planners, contact agents, and the masses in two Indian communities. The result is an analytical review of development theories and practice in India.

This study is practical as well as theoretical. The authors show how the theory of the "coordinated management of meaning" applies to large-scale social interactions. They also offer specific recommendations for Indian development planners.

Additional information

Publisher: Place of publication:
  • Carbondale, IL
Publication year:
  • 1986

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.