Corporate Social Responsibility: Guidelines for Top Management

Corporate Social Responsibility: Guidelines for Top Management

Corporate Social Responsibility: Guidelines for Top Management

Corporate Social Responsibility: Guidelines for Top Management

Synopsis

This volume, intended for corporate managers and communicators, brings the newly emphasized area of social concern and responsibility into clear focus. Anderson provides a complete overview of all aspects of social responsibility. He gives a wealth of practical advice, backed by numerous case studies for the executive who seeks a clear, workable understanding of corporate social responsibility. Each chapter is followed by a list of references; many chapters also include real-world scenarios highlighting important social responsibility issues.

Excerpt

Social responsibility is an area of concern that has existed since the early days of mankind. It is only in the last two decades, however, that great emphasis has emerged in this area. This has resulted in a growing interaction between the government, business, and the stakeholder (society as a whole). In the past, business has had to concern itself primarily with the economic results of its decisions; today, business must also consider and weigh the legal, ethical, moral, and social impact and repercussions of each of its decisions.

This book brings this newly emphasized area of social concern and responsibility into clear focus. The procedure used for the presentation, review, and evaluation of social responsibility will imbue the reader with an excellent understanding about what is involved in this area. The numerous references found at the end of each chapter will permit deeper reading and insight into specific issues and areas should the reader desire to pursue them. The scenarios (or mini-cases) found at the end of Chapters 7 through 13 present challenging problems for discussion on the various areas of social responsibility; each scenario is based on a situation that actually occurred in the business world.

Part I covers the background and presents a macro overview of social responsibility of the corporation. Chapter 1 defines what business, society, and social responsibility are and how they are interrelated to one another; it also presents arguments for and against business becoming deeply involved in social responsibility. Chapter 2 is a macro overview of the total social responsibility issue as it pertains to the legal, ethical-moral, and philanthropic . . .

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