Political Campaign Communication: Principles and Practices

Political Campaign Communication: Principles and Practices

Political Campaign Communication: Principles and Practices

Political Campaign Communication: Principles and Practices

Synopsis

This comprehensive analysis of political campaign communication provides readers with historical and contemporary perspectives of all levels of political campaigning. This book is unique in recognizing that elections are the core of democracy and that political campaign communication is the epistemological base of the campaign.

Excerpt

When the first edition of this book was published in 1983, it was the first book-length study of election campaigns that utilized the principles and practices of speech communication to examine elective politics. While we certainly drew on other disciplines and acknowledged the merit of much of the material they contributed to the study of election campaigns, we argued that communication was the epistemological base of political campaigns. Consequently we wrote from a speech communication perspective. We have been extremely gratified by the reception that our first three editions received. We continue to believe the utilization of the principles and practices of speech communication as a means of examining elective politics contributes appreciably to our knowledge of the electoral process.

If there is any one theme of this book, it is that we view political campaigns as communication phenomena and in the following pages have examined those communication principles and practices central to election campaigns. We have sought to offer readers a realistic understanding of the strategic and tactical communication choices candidates and their managers must make as they wage the campaign. To that end the five chapters in Part I have been edited and updated to reflect what occurred in the 1996 and 1998 election campaigns as well as to consider the early stage of the 2000 campaign. Similarly, all of the five chapters in Part II have been edited and updated to reflect recent election campaigns and any changes resulting from them.

This was a collaborative effort. We examined drafts of each chapter, shared equally in the writing of the epilogue and various editing chores. Chapters 1-5 were written primarily by Juddi, and Chapters 6-10 were . . .

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