Listening for a President: A Citizen's Campaign Methodology

Listening for a President: A Citizen's Campaign Methodology

Listening for a President: A Citizen's Campaign Methodology

Listening for a President: A Citizen's Campaign Methodology

Synopsis

Brennan and Hahn here propose both a new method of biographical study for students of political communication and a new way of evaluating candidates for presidential office. The authors argue that given the biases inherent in the print and broadcast media, the only way to obtain accurate information about presidential candidates is to analyze information from the primary sources--the candidates themselves. They show how careful listening and rigorous analysis can enable the reader to extract reliable clues to presidential competence from the speeches, debates, press conferences, and advertising spots of the candidates.
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