Dwight D. Eisenhower: Strategic Communicator

Dwight D. Eisenhower: Strategic Communicator

Dwight D. Eisenhower: Strategic Communicator

Dwight D. Eisenhower: Strategic Communicator

Synopsis

This first book-length study of Ike's consummate skills as a communicator shows how he used language as a weapon to achieve carefully conceived strategic purposes in the Cold War. If he seemed befuddled, he knew exactly what he was doing and why, used half-truths, was intentionally ambiguous and indirect, choosing his audiences and times deliberately and tactically. An expert in communication for this period provides an analysis of his speaking, extracts from important speeches, a selected chronology of speeches, and the most comprehensive bibliography of Eisenhower as an orator yet to be published, drawing on extensive primary and secondary material.

Excerpt

The idea for a series of books on great American orators grew out of the recognition that there is a paucity of book-length studies on individual orators and their speeches. Apart from a few notable exceptions, the study of American public address has been pursued in scores of articles published in professional journals. As helpful as these studies have been, none has or can provide a complete analysis of a speaker's rhetoric. Book-length studies, such as those in this series, will help fill the void that has existed in the study of American public address and its related disciplines of politics and history, theology and sociology, communication and law. In a book, the critic can explicate a broader range of a speaker's persuasive discourse than reasonably could be treated in an article. The comprehensive research and sustained reflection that books require will undoubtedly yield many original and enduring insights concerning the nation's most important voices.

Public address has been a fertile ground for scholarly investigation. No matter how insightful their intellectual forebears, each generation of scholars must reexamine its universe of discourse, while expanding the compass of its researches and redefining its purpose and methods. To avoid intellectual torpor new scholars cannot be content simply to see through the eyes of those who have come before them. We hope that this series of books will stimulate important new understandings of the nature of persuasive discourse and provide opportunities for scholarship in the history and criticism of American public address.

This series examines the role of rhetoric in the United States. American speakers shaped the destiny of the colonies, the young republic, and the mature nation. During each stage of the intellectual, political, and religious development of the United States, great orators, standing at the rostrum, on the stump, and in the pulpit, used words and gestures to influence their audiences. Usually striving for the noble, sometimes achieving the base, they urged their fellow citizens toward a more perfect Union. The books in this series chronicle and explain the accomplishments of representative American leaders as orators.

A series of book-length studies on American persuaders honors the roll men and women have played in U. S. history. Previously, if one desired to . . .

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