Applied Communication Theory and Research

Applied Communication Theory and Research

Applied Communication Theory and Research

Applied Communication Theory and Research

Synopsis

This volume provides a comprehensive examination of the applications of communication inquiry to the solution of relevant social issues. Nationally recognized experts from a wide range of subject areas discuss ways in which communication research has been used to address social problems and identify direction for future applied communication inquiry.

Excerpt

As the field of communication continues to gain respect and credibility among members of related social science disciplines, it becomes important that the assembly of new communication knowledge reflects the confluent treatment of both current research practices and theoretical foundations. It is only through the advancement of theory that a discipline can maintain vigor, sustenance, and vitality. The communication discipline has made great strides in the last few years in producing new and exciting theories on which to base new communication research efforts. Although applied research is often accused of atheoretical approaches to the discovery of knowledge, we contend that there is nothing inherently atheoretical about applied communication research. In fact, we are convinced that effective applied communication research can be approached only from a solid grounding in communication theory. Thus, we chose to title this book Applied Communication Theory and Research, suggesting an inextricable link between research processes that are pursued in search of answers and the theoretical rationale from which ideas and explanations are drawn. Basic (pure) research has much to offer applied researchers who are in need of generalized tenets of communication that guide the formulation of questions, facilitate data selection and collection, enhance analysis procedures, and inspire implications. On the other hand, applied researchers provide opportunities for the testing of basic theories in applied contexts, enhancing the generalizability and applicability of communication theory. Applied and basic researchers must rely on one another in promot-

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