Web-Based Analysis for Competitive Intelligence

Web-Based Analysis for Competitive Intelligence

Web-Based Analysis for Competitive Intelligence

Web-Based Analysis for Competitive Intelligence

Synopsis

Responding to the needs of market researchers, business analysts, CI professionals, and others who understand and use the online information resources of the Internet, Vibert provides a structured set of frameworks to help solve business problems fast, successfully, and in real time. He explains how to use the content of specific Web sites to undertake specific tasks, and he provides academics and trainers with a powerful tool to help them develop the online analytical skills of their students, clients, and colleagues. The result is an important resource for executives seeking to protect their own knowledge while gaining insight about their competitors and for academics teaching in such fields as marketing, sales, and product development.

Excerpt

Picture this scenario. It is late in the last spring of the twentieth century. Your four-month leave of absence has been approved by your employer. Within twenty-four hours of leaving the office, you are on a plane bound for New Delhi to start your tour of Asia. For the first time in two and a half years, you are able mentally to leave your work at your desk, work that over the years has kept you preoccupied following developments in the telecommunications equipment industry, now referred to as Internet equipment.

Jump forward to a Sunday evening in early September just prior to the new millennium and your return to work. Completely relaxed but feeling a little out of touch not having read a North American newspaper or glanced at a computer screen in months, you pick up the most recent issue of Business Week, the one magazine whose delivery you did not halt during your absence. The cover story is about the ascendance of Cisco Systems as a leading Internet equipment provider.

Instantly, your hunger for a late dinner subsides. As you open the magazine and begin to read, you soon realize what you missed during your journey abroad. In the space of a few weeks, three of the biggest players in the telecommunications industry have moved with dizzying speed to alter the competitive landscape. Cisco Systems has undertaken more than ten acquisitions. Nortel Networks has acquired a number of important players, decided for the most part to get out of the manufacturing business, undergone another reorganization at the senior management level, and announced the launch of an innovative software . . .

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