Cross-Cultural Problems in International Business: The Role of the Cultural Integration Function

Synopsis

At a time when many nations of the world are becoming independent and reaffirming their unique cultures, when others are becoming multicultural, and when multinational firms are encountering global competition as never before, Maddox offers international businesses a viable alternative in effectively dealing with their cross-cultural problems. His innovative insights and suggestions are as relevant to the small, newly internationalizing firm as to the larger, more experienced multinationals.

Additional information

Contributors:
Publisher: Place of publication:
  • Westport, CT
Publication year:
  • 1993

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.