Cross-Cultural Problems in International Business: The Role of the Cultural Integration Function

Cross-Cultural Problems in International Business: The Role of the Cultural Integration Function

Cross-Cultural Problems in International Business: The Role of the Cultural Integration Function

Cross-Cultural Problems in International Business: The Role of the Cultural Integration Function

Synopsis

At a time when many nations of the world are becoming independent and reaffirming their unique cultures, when others are becoming multicultural, and when multinational firms are encountering global competition as never before, Maddox offers international businesses a viable alternative in effectively dealing with their cross-cultural problems. His innovative insights and suggestions are as relevant to the small, newly internationalizing firm as to the larger, more experienced multinationals.

Excerpt

As the world approaches the year 2000, business prophets are predicting the dawning of a new era for businesses everywhere. Political, economic, technological, and sociocultural forces are coming together to herald a new and radically different global economy.

Unbelievably dramatic political and economic events have occurred throughout the world in the last few years, in the former Soviet Union, in China, in Europe, in Japan, and in Latin America. Both developed and developing countries have moved from socialistic and communistic systems toward capitalism and democracy (Gergen 1990/1991). The central planning of communism seems to be becoming a thing of the past. In 1972, Freedom House in New York identified forty-four countries as constituting the world's democracies. In 1980, it was fifty-six. At the beginning of 1991, seventy-six countries were included and three dozen others were moving in this direction. Many feel that these events will pale in comparison with the changes that will occur when the underlying forces reach their conclusion (Halal and Nikitin 1990). These authors believe that what has been seen is just the beginning of a new, high-technology, unified global economy that will transform . . .

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