The Future of U.S. Retailing: An Agenda for the 21st Century

The Future of U.S. Retailing: An Agenda for the 21st Century

The Future of U.S. Retailing: An Agenda for the 21st Century

The Future of U.S. Retailing: An Agenda for the 21st Century

Synopsis

This book contains the output of a symposium that addressed the future of retailing. Background materials and commentaries are provided by distinguished academics and outstanding business practitioners. Topics covered include traditional retailing, the impact of technology and changing consumption patterns on retailing, and trends in direct marketing, direct selling, and multi-channel distribution networks. The book culminates in an agenda of propositions and issues that need to be considered by anyone seeking to successfully market to consumers in this decade.
Author Advanced search

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.