Communication Tomorrow: New Audiences, New Technologies, New Media

Communication Tomorrow: New Audiences, New Technologies, New Media

Communication Tomorrow: New Audiences, New Technologies, New Media

Communication Tomorrow: New Audiences, New Technologies, New Media

Synopsis

This multidisciplinary volume provides a comprehensive look at the future of new medias into the 21st century. Brody presents key insights into how the changes in the communications disciplines will impact upon advertising, broadcasting, public relations, marketing, and sales promotion. After examining the trends and changes in established media, the book looks at the information industry and new technologies, the new print media, the electronic media, and media in organizations. Next, Brody explores the newest of the new media, the future, from the standpoint of media users (merchandisers, employers, politicians) and information consumers.
Author Advanced search

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.