International Perspectives on Trade Promotion and Assistance

International Perspectives on Trade Promotion and Assistance

International Perspectives on Trade Promotion and Assistance

International Perspectives on Trade Promotion and Assistance


As the first international convention focusing on stimulating trade through policy actions, the International Symposium on Trade Promotion and Assistance sought to present a comprehensive treatment of the role of the public sector in trade promotion. The papers presented at the conference have been collected in this book, and they review trade promotion activities at the international, state, and local levels. They also address the roles of private-sector institutions such as universities, trade centers, and trade associations in providing information and assistance to those companies interested in exporting. The book presents the invaluable experience and advice of experts who discuss obstacles firms face in exporting efforts and suggest how to achieve higher awareness levels, how to best assist firms in getting into the market, and how to make experienced exporters more successful.


Michigan State University made the deliberate choice to take up the challenge of internationalism more than thirty-five years ago. It did so as the result of President John Hannah's vision of an interdependent future and the severe lessons learned from World War II.

What has the decision to meet this challenge meant? First, it has meant that the Mission Statement of the university has defined its role as going beyond the boundaries of the university walls: "as a pioneer Land Grant institution, Michigan State University strives to discover practical uses for theoretical knowledge, and to speed the diffusion of information to residents of the state, the nation, and the world." The university's Mission Statement goes on to recognize and accept the challenges of "the increasing complexity and cultural diversity of society, the world's greater interdependence, changes in both state and national economy, and the explosive growth of knowledge, technology, and communications."

Within this context it is natural for Michigan State University to be involved in projects of the kind that led to this book. We enjoyed our collaboration with the U.S. Department of Commerce in organizing and implementing the international symposium, which forced us to think hard about a business-government partnership in international business. Global competitiveness is an issue that requires serious examination and coordinated study by business, government, and scholars. The symposium created such a forum with tangible results in the form of conclusions and recommendations presented in this book.

It is appropriate to mention here another national project organized by Michigan State University. This was a year-long effort to study and advise on U.S. policies of economic cooperation with the Third World in the 1990s. A large number of leading scholars and experienced policy makers offered advice in a number of colloquia culminating in a national conference held at Michigan State University . . .

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