International Perspectives on Trade Promotion and Assistance


As the first international convention focusing on stimulating trade through policy actions, the International Symposium on Trade Promotion and Assistance sought to present a comprehensive treatment of the role of the public sector in trade promotion. The papers presented at the conference have been collected in this book, and they review trade promotion activities at the international, state, and local levels. They also address the roles of private-sector institutions such as universities, trade centers, and trade associations in providing information and assistance to those companies interested in exporting. The book presents the invaluable experience and advice of experts who discuss obstacles firms face in exporting efforts and suggest how to achieve higher awareness levels, how to best assist firms in getting into the market, and how to make experienced exporters more successful.

Additional information

Includes content by:
  • William C. Lesch
  • Abdolreza Eshghi
  • Golpira S. Eshghi
  • Mark Lincoln Chadwin
  • Bruce Guthrie
Publisher: Place of publication:
  • New York
Publication year:
  • 1990