Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising

Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising

Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising

Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising

Synopsis

Kaid and Johnston report the results of a systematic and thorough analysis of virtually all of the political commercials used in general election campaigns from 1952 through the 1996 presidential contest.
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