Human Resource Management in the Electronic Media

Human Resource Management in the Electronic Media

Human Resource Management in the Electronic Media

Human Resource Management in the Electronic Media

Synopsis

With the advent of new technologies and governmental regulation, notably the Telecommunications Act of 1996, not only has the broadcast industry changed dramatically, but also the laws covering the management of its human resources. Executives must know and understand these changes to operate within the law and to make best use of their people. By no means a dry treatise but still with careful attention to scholarly accuracy, and the latest thinking, Scott's book approaches the crucial human resource problems in broadcasting with a hands-on awareness of what really goes on among broadcasting industry people and the organizations that depend on them. Scott writes for practitioners and provides the information they can use daily, supplying academic professionals and students of broadcasting management with an important resource.
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