Dollars through the Doors: A Pre-1930 History of Bank Marketing in America


By the 1930s, banks in America had transformed themselves from passive responders to aggressive seekers of business, converting toward a market orientation by developments in service philosophy, segmentation of customers, and by transformation of staff. Bankers focused on building confidence among the populace, increasing transaction speed, and increasing security of operations. They also developed special marketing mixes based on gender, age, and affinity groups. They were also aware of the need to develop a positive spirit among the bank staff to increase productivity and to create better customer relations.

Additional information

Publisher: Place of publication:
  • Westport, CT
Publication year:
  • 1996


An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.