Applied Anthropology: An Introduction

Applied Anthropology: An Introduction

Applied Anthropology: An Introduction

Applied Anthropology: An Introduction

Synopsis

"Applied Anthropology" has proven to be the best survey of this rapidly growing field. Van Willigen addresses all aspects of applied anthropology, including applied research techniques, social impact assessment, and evaluation research. He also presents social intervention approaches, such as action anthropology research and development anthropology, action research, community development, and cultural brokerage. This revised edition includes new material on social marketing, knowledge utilization, and needs assessment. Developments within the discipline and updated references provide the finishing touches to a work that will continue to be an excellent tool for learning how to use anthropological knowledge effectively.

Designed for both student and professional alike, "Applied Anthropology" gives attention to the urgent issues of ethics, job hunting, and the professional role of the anthropologist. Enriched with numerous examples of applied projects, exercises, and discussion topics, this work will contribute to a shared tradition of practice and enhance one's ability to learn and teach an important professional field.

Excerpt

Ever since anthropology has existed as a research discipline it has had a practical, problem-solving aspect, although this has attracted more attention in recent years. Historically this aspect of anthropology has been called applied anthropology. As the number of anthropologists who apply their knowledge and skills to activities other than basic research and teaching has increased, so has the number of different terms for practical activities. Besides applied anthropology, many other terms are used for the different forms of practice, including: practicing anthropology, development anthropology, action anthropology, research and development anthropology, and advocacy anthropology. In addition to these, an increasing number of anthropologists engaged in practical employment call themselves practicing anthropologists; they may not choose to call what they do applied anthropology. All of these terms carry meanings appropriate to specific circumstances, which are considered in this book. We will use applied anthropology as a general label for the entire array of situations and approaches for putting anthropology to use. In doing this we must recognize that some will disagree with this usage.

The text is based on a number of my experiences dealing with the applications of anthropology. The first was special training in applied anthropology at the University of Arizona, including an internship served with the tribal government of the Gila River Indian Reservation doing manpower research and other activities. The second consisted of experiences as a development administrator for the Tohono O'odham Tribe of Arizona. This provided first-hand experience in community development as an intervention process. The third . . .

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