The New Ad Media Reality: Electronic over Print

The New Ad Media Reality: Electronic over Print

The New Ad Media Reality: Electronic over Print

The New Ad Media Reality: Electronic over Print

Synopsis

All advertising is not created equal. This unique new look into the psychology of advertising explains why the electronic media should be the preferable form of advertising for any business interested in the maximum return on advertising investment. Using behavioral psychology as it applies to learning and consumer behavior, White details how and why radio and/or television is such a powerful advertising force and how advertisers can use it to maximize their advertising returns and reduce overall advertising waste.
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