Electronic Technology, Corporate Strategy, and World Transformation

Electronic Technology, Corporate Strategy, and World Transformation

Electronic Technology, Corporate Strategy, and World Transformation

Electronic Technology, Corporate Strategy, and World Transformation

Synopsis

How are the new electronic technologies affecting business here and abroad--indeed, the entire world economy--and what are the new business strategies that must emerge from these transformations? Economist, writer, and communications executive Maurice Estabrooks provides a readable, comprehensive survey of how microchips, computers, and other innovations are reshaping the entire world of work--its cultures, organization, and economic systems. With insight and impeccable scholarship he provides concrete evidence of the emergence of artificially intelligent, cybernetic, network-based entities that are creating new links between business and technology itself, links that will profoundly affect the ways businesses create and implement their corporate survival and growth strategies.
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