Electronic Technology, Corporate Strategy, and World Transformation

Electronic Technology, Corporate Strategy, and World Transformation

Electronic Technology, Corporate Strategy, and World Transformation

Electronic Technology, Corporate Strategy, and World Transformation

Synopsis

How are the new electronic technologies affecting business here and abroad--indeed, the entire world economy--and what are the new business strategies that must emerge from these transformations? Economist, writer, and communications executive Maurice Estabrooks provides a readable, comprehensive survey of how microchips, computers, and other innovations are reshaping the entire world of work--its cultures, organization, and economic systems. With insight and impeccable scholarship he provides concrete evidence of the emergence of artificially intelligent, cybernetic, network-based entities that are creating new links between business and technology itself, links that will profoundly affect the ways businesses create and implement their corporate survival and growth strategies.

Excerpt

The subject of electronic superhighways has been the focus of intense media attention in recent years because of the dramatic impacts these are expected to have on people, businesses, and the structure and organization of economic society. The truth is that electronic technology, electronic communications, and electronic networks have played a profound role in the development of an advanced industrial society especially in the postwar period. In fact, they transformed it into an information and communications society. This book provides a sociotechnical and economic history of this transformation with specific emphasis on the microchip and computer and telecommunications revolutions as viewed from the Schumpeterian process of "creative destruction." That is, it focuses on those dynamic mechanisms and behavioral elements of capitalist systems that result in the creation of new production processes, new products and services, new markets and new organizational forms and how it destroys others. It advances the premise that these are not "ordinary" technologies in any sense of the word. To appreciate their true significance, these technologies must be seen as generic and fundamental to the way businesses, the economy, and our society are structured and organized, and the way they operate.

Microelectronics and computer and telecommunications technologies are truly transformative in the sense that they are capable of being applied universally to all manner and variety of business and economic and social activity.

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