Whose Master's Voice? The Development of Popular Music in Thirteen Cultures

Whose Master's Voice? The Development of Popular Music in Thirteen Cultures

Whose Master's Voice? The Development of Popular Music in Thirteen Cultures

Whose Master's Voice? The Development of Popular Music in Thirteen Cultures


What are the interactions between transnational communication and national cultures? This work attempts to answer this critical question in the study of culture and communication. It takes as its vehicle of study the music industry and music making in 13 different cultures, presenting an insider's view of a global cultural experience. Of interest to musicologists and sociologists alike, plus anyone fascinated by distant cultures and how they are affected by external as well as internal communication systems.


This collection of research findings and interpretation has been produced by members of the International Communications and Youth Cultures Consortium (ICYC) which is an informal group of researchers who have conducted their own national studies, within the framework of a negotiated international project. the professional training and scholarly approaches of the group cover a range of the social services and humanities, including sociology, psychology, political science, economics, philosophy, communication, journalism, broadcasting and musicology. the scholars are employed in universities, research institutes, broadcasting organizations and the music industry. the research team represents a diversity of theoretical, methodological and philosophical approaches to the study of youth and culture. But, although this team was selected for its diversity, all members are eminent scholars within their fields who are committed to understanding the economic and social factors that influence cultures and youth.

They were brought together by their mutual interest in investigating repercussions from the development of international communication systems. in particular, they chose to look at the possibility of an international youth culture based on common global tastes and values. the question was addressed initially by focusing on popular music, its production development and application. This comprised the first stage of the icyc study, and it is these findings that make up the content of this book.

The study set out to examine both the structure of the global culture industry and the repercussions of that global industry on national cultures at various levels of functioning. the reports concentrate on the production of popular music. Each country's musicians themselves are described. the findings are placed within a context of the historical development and the political, economic and social conditions of each country. a number of previous studies had established the existence of a largely unidirectional flow of popular music around the world from Anglo-American sources. Concern has been expressed about the possibility of a global cultural homogenization in the future.

The connection with young people was their heavy consumption of popular music and the socializing effects of this consumption. It was predicted that music could carry with it identification with lifestyles and values of other societies. the icyc members decided to look at the local music . . .

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