A collection of carefully edited papers selected for their range and diversity of topics, New Dimensions in Marketing/Quality-of-Life Research picks up where Samli's first Quorum book (1987) left off. Now Sirgy and Samli along with their contributors explore the latest measures and methods in QOL marketing research, the ways in which QOL concept is embodied in various functional areas of the marketing enterprise, and how it's appearing in different market segments and industries. The result is a cogent overview of how this emerging marketing concept is guiding the way goods and services are sold, and its impact on policy-makers. A wide-ranging discussion and information resource for teachers, students, and marketing practitioners.
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Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
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Alternative Sources for Marketing Research for Libraries By Mueller-Alexander, Jeanette M. Special Libraries, Vol. 82, No. 3, Summer 1991
Maritz Marketing Research Looks for Foreign `Dates' By Judith VandeWater St Louis Post-Dispatch (MO), September 23, 1996
Research Leads to Change of Perspective; WIMPEY HOMES: Large Range of Houses Available at Eight Different Sites across Region By Western Mail (Cardiff, Wales), February 18, 2002
Relationships: Working Mums Do Their Children Feel They Suffered?; Leaving A Child in Someone Else's Care before They Are A Year Old Can Have Lasting Ill-Effects, According to Latest Research. to Put the Theory to the Test, We Spoke to Four People Whose Mothers Worked When They Were Babies. by Helen Renshaw and Alison Legh-Jones By Renshaw, Helen Legh-jones, Alison Sunday Mirror (London, England), April 9, 2000