Movies, Masculinity, and Modernity: An Ethnography of Men's Filmgoing in India


Men in India are attracted to Hindi films partly because of their attraction to depictions of "modern" lifestyles. Derne argues that films help men handle their ambivalence about modernity by rooting their sense of "Indianness" in women's acceptance of traditional food habits, clothing, and gender subordination. The book is one of the first ethnographic studies of filmgoing and one of the first to focus on mainstream male audiences.

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