Political campaigns are highly complex and sophisticated communication events: communication of issues, images, social reality, and persons. They are essential exercises in the creation, re-creation, and transmission of "significant symbols" through human communication. The essays in this text examine the key elements in that process throughout the 1996 presidential campaign.
Related books and articles
The Electronic Election: Perspectives on the 1996 Campaign Communication By Lynda Lee Kaid; Dianne G. Bystrom Lawrence Erlbaum Associates, 1999
The Presidential Election of 1996: Clinton's Incumbency and Television By E. D. Dover Praeger, 1998
The "Ground War" of Political Campaigns: Nonpaid Activities in U.S. State Legislative Races By Lariscy, Ruthann Weaver Tinkham, Spencer F. Edwards, Heidi Hatfield Jones, Karyn Ogata Journalism and Mass Communication Quarterly, Vol. 81, No. 3, Autumn 2004
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
Political Communication in American Campaigns By Dabros, Matthew S. Journalism and Mass Communication Quarterly, Vol. 87, No. 1, Spring 2010PEER-REVIEWED PERIODICALPeer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
Clinton, Campaigns, and Corporate Expenditures: The Supreme Court's Recent Decision in Citizen's United and Its Impact on Corporate Political Influence By Vogel, Glen M. St. John's Law Review, Vol. 86, No. 1, Winter 2012
Still Stunned by 1994 Election Results, Israel's Supporters Worry about 1996 By Barnes, Lucille Washington Report on Middle East Affairs, Vol. XIII, No. 6, March 1995
Messages for the Amygdala: The Conventional Wisdom of Political Practitioners Has Now Been Proven by Neuroscientists: Campaigns Only Work If They Can Trigger Emotions By Hofinger, Christoph Politics Magazine, Vol. 31, No. 3, March 2010
Losing a Battle for Hearts and Minds: The Same Bureaucracy That Is So Deftly Managing the Military in the War on Terrorism Is Severely Mishandling Information Campaigns Needed to Discredit Terrorists. (Nation: Political Warfare) By Waller, J. Michael Insight on the News, Vol. 18, No. 14, April 22, 2002
Bribery by Another Name; Time to Eliminate Private Money from Political Campaigns By Black, Gordon S. The Washington Times (Washington, DC), January 28, 2010
How RCV Could Help Take Some of the Money out of Political Campaigns By Durenberger, David MinnPost.com, March 17, 2014