The 1996 Presidential Campaign: A Communication Perspective


Political campaigns are highly complex and sophisticated communication events: communication of issues, images, social reality, and persons. They are essential exercises in the creation, re-creation, and transmission of "significant symbols" through human communication. The essays in this text examine the key elements in that process throughout the 1996 presidential campaign.

Additional information

Includes content by:
  • Robert E. Denton Jr.
  • Judith S. Trent
  • David M. Timmerman
  • Gary M. Weier
  • Robert V. Friedenberg
Publisher: Place of publication:
  • Westport, CT
Publication year:
  • 1998


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