User-Directed Competitive Intelligence: Closing the Gap between Supply and Demand

User-Directed Competitive Intelligence: Closing the Gap between Supply and Demand

User-Directed Competitive Intelligence: Closing the Gap between Supply and Demand

User-Directed Competitive Intelligence: Closing the Gap between Supply and Demand

Synopsis

This is the first book to address the real issues and problems confronting the competitive intelligence industry today. It pinpoints the reason why competitive intelligence is on hold in corporate America and offers practical advice and solutions to position competitive intelligence systems as the systems of choice for intelligence users. The key is to stimulate demand and the author tells us why and how. A "must read" for intelligence providers, for managers and intelligence users, and for management program faculty and students in our colleges and universities.

Excerpt

Guns don't kill people; people kill people.

The NRA's credo is subject to debate, but an analogous observation about the corporate world is not.

Organizations don't make decisions; people make decisions. and insofar as it is important to know what clients and competitors are "going to do," understanding the leaders of those organizations is critical. the behavior of organizations cannot be anticipated solely on the basis of what they can do or what they might do. It can only be anticipated on the basis of what their leaders are willing to do, and this requires a realistic understanding of how these leaders--the presidents, the chairpersons, the owners, the managers, the CEOs, and the operating chiefs who call the shots, who absorb the staff studies, who make the critical decisions--make their decisions.

Are they bold or cautious? Are they frightened by risk or willing to "bet the farm"? Are they ultimately concerned about the "bottom line" or especially dedicated to the welfare of their employees?

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