Experiment-Research Methodology in Marketing: Types and Applications


A thorough presentation of the use, types, and applications of experiments in marketing research. The presentation shows that experiment research can benefit marketing research immensely. As a consequent, the information collected through an experiment can be invaluable to assist marketing decision makers. This book will therefore be of value to marketing researchers and students of marketing research, and will also be of value to marketing practitioners and general managers in business and non-business organizations.

Additional information

Publisher: Place of publication:
  • Westport, CT
Publication year:
  • 1996


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