Power of a Third Kind: The Western Attempt to Colonize the Global Village

Power of a Third Kind: The Western Attempt to Colonize the Global Village

Power of a Third Kind: The Western Attempt to Colonize the Global Village

Power of a Third Kind: The Western Attempt to Colonize the Global Village

Synopsis

This thought-provoking book points out that the most significant change in international relations in the 20th century was not the defeat of communism, nor the end of the Cold War, but the huge advances in communications technologies. Hisham Nazer, a leading Saudi Arabian intellectual and petroleum industry leader, argues that the West has used its control over these capabilities to superimpose its cultural and political values on the rest of the world. CNN, films and television, and the Internet have become the means of promoting Western products--including soft drinks, detergents, and even the ideals of democracy and human rights--in relatively powerless non-Western nations. This process of creating a global culture through the propagation of Western political and philosophical constructs as "world brands" poses grave dangers for the entire international community. As countries become aware of their exploitation, the possibilities for frustration and violence become increasingly real.

Excerpt

How little takes to ignite the flame of human imagination. Just being alive and eager to imagine alternative thoughts and conditions is all that is required. Human beings can think about and create once unimaginable things; they can think about thinking and they can even think about ways to make others think as they do. Through the miracle of language, much of this thought is simply there, open and accessible to anyone willing to reach for it. When I walk into the quiet of my study and reach out my hand, I enter the rich labyrinth of human thought from around the world and throughout history. It is that inclination to reach out and grasp the collected experience of human thought that sets human beings apart from all of Nature. Nature and the world of human-created things will always be interesting. But, for me, the most exciting dimension of our natural world occurs when human beings move from the world of things into the endless power of human thought.

During the span of my professional life, a period of thirty-eight years, the imaginative and forceful striving of the Saudi Arabian people has turned desert into city and wasteland into modern production. These changes have brought an improved quality of life to my country. More importantly, they have brought an entirely different set of challenges. Our children are being born into a different world, a world filled with a new reality. They are a part of the endless cycle of human intention, ex-

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