Handbook on Mass Media in the United States: The Industry and Its Audiences


Surveys the history, organization, role, major issues, and future outlook for different sectors in mass media and for their various audiences in the United States. Following a brief introductory overview, experts offer broad perspectives through analyses of the advertising, book, cable, film, magazine, newspaper, public relations, radio, recording, and television industries and present views about their audiences of minorities, women, children, the disabled, religious groups, and sports enthusiasts. Each chapter reviews and synthesizes important literature, current policies and problems, and trends for the 1990s. Bibliographies of readings and of regular sources of information throughout the book add to the importance of this handbook for college, university, institutional and public libraries.

Additional information

Includes content by:
  • Ronald J. Zboray
  • James Phillip Jeter
  • Shirley S. Carter
  • Bruce Garrison
  • Barbara Bealor Hines
Publisher: Place of publication:
  • Westport, CT
Publication year:
  • 1994


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