Health Promotion and Interactive Technology: Theoretical Applications and Future Directions

Health Promotion and Interactive Technology: Theoretical Applications and Future Directions

Health Promotion and Interactive Technology: Theoretical Applications and Future Directions

Health Promotion and Interactive Technology: Theoretical Applications and Future Directions

Synopsis

This book's purpose is to offer various perspectives relating to the development, effectiveness, and implementation of interactive computing technology for health promotion--programs and interventions aimed at improving various health-related outcomes such as involvement in care, quality of life, adherence, disease management, healthy lifestyle, and more. Its coverage includes:

• conceptual foundations for examining how characteristics of media, messages, and users relate to one another and how interactive media can effectively and appropriately promote health outcomes;

• examinations of the development, utilization, and evaluation of specific computer applications for health promotion featuring discussions of the theoretical rationale for the program, the targeted audience, research on the program's effectiveness, and implications for future program development; and

• analyses of critical issues such as potential benefits and limitations of technology on the delivery of care, institutional obstacles to the adoption of computing technology, and prospects for integrating information technology into the health system.

Excerpt

During our childhood years, many of us as budding chemists or cooks experimented with mixing various ingredients together to create something new and wonderful. Our choices for ingredients were not purely random; we often picked things that were tasty, had funny colors, or made bubbles. Although the process of creation was fun and perhaps educational, the resulting concoction more often than not fell short of being a scrumptious dessert or the newest rocket fuel. We had neither a well-designed plan nor an adequate understanding of how the parts we mixed together interacted with and affected one another.

In many ways the use of interactive computing technology for health promotion is much like these childhood escapades. In the mix are several exciting but volatile ingredients that we do not fully understand -- the shifting emphasis in health care from treatment to prevention, exponential advances in computing technology, the corporatization of medical and health services, and a public that is increasingly wanting, even demanding, a more active role in health and medical decision-making. We understandably are enthusiastic about what the new communication and information technologies potentially can do for health promotion initiatives. The technology enhances our ability to expand the scope and reach of a health campaign, create dynamic multimedia patient education programs that are tailored to the user's needs and interests, provide access to health information and services, and construct networks of support for people with similar . . .

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