Applied Organizational Communication: Perspectives, Principles, and Pragmatics

Applied Organizational Communication: Perspectives, Principles, and Pragmatics

Applied Organizational Communication: Perspectives, Principles, and Pragmatics

Applied Organizational Communication: Perspectives, Principles, and Pragmatics

Excerpt

After 20 years as a university teacher and an organizational consultant, I am convinced that an understanding of organizational communication is a prerequisite for being a successful organizational member and for assuming productive leadership positions. This text reflects my own experience as a consultant to a wide variety of organizations where I introduced, developed, and expanded their abilities to utilize applied organizational communication concepts. In order to become more effective in the communication process, individuals must understand the basic perspectives, the underlying principles, and the pragmatic aspects of organizational life. As the reader will discover, each chapter presents an extensive analysis of the selected topics, coupled with a broad base of research to develop and support the conclusions. Hopefully, my own enthusiasm for a communication approach to understanding organizations shows in each chapter.

Organizations are facing constant change -- or permanent white water, as one observer noted. The next 10 years will witness major changes in organizations ranging from significant demographic shifts to changes in work group design, downsizing of some organizations to transnational. competition for others, and new leadership techniques to accommodate technological linkages of individuals, units, and organizations. Regardless of the investigator's background, effective communication practices are seen as the key to surviving and flourishing during this period. An applied approach to studying organizational communication allows the reader to understand why certain actions stand a greater likelihood for success, and they set a cutting edge view for innovative alternatives.

We must have a solid strong theoretical understanding of organizational communication. To this end, the text covers three broad issues: perspective, principles, and pragmatics.

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