Handbook of Social Cognition - Vol. 2

Handbook of Social Cognition - Vol. 2

Handbook of Social Cognition - Vol. 2

Handbook of Social Cognition - Vol. 2

Excerpt

When the first edition of the Handbook of Social Cognition appeared in 1984, it was a promissory note. The field was then in its infancy, and the areas of research and theory that came to dominate the field during the next decade were only beginning to emerge. The concepts and methods used had frequently been borrowed from cognitive psychology, and had been applied to phenomena in a very limited number of areas. Nevertheless, social cognition promised to develop rapidly into an important area of psychological inquiry that would ultimately have an impact not only on several areas of psychology but on other fields as well.

The promises made by the earlier edition of the Handbook have generally been fulfilled. Since the publication of the first edition 10 years ago, social cognition has become one of the most active areas of research in the entire field of psychology, whose influence has extended not only to many other subareas (health psychology, clinical psychology, personality, etc.) but to totally different disciplines (political science, marketing and consumer behavior, organizational behavior, etc.). The impact of social cognition theory and research within a very short period of time is incontrovertible.

The current edition of the Handbook clearly conveys the advances that have been made over the years. It is divided into two volumes. Volume 1 is devoted to research and theory pertaining to basic components of social information processing: the encoding of information, its representation in memory, infence processes, and response selection. Although several of these topics were covered in the first edition of the Handbook as well, the content of the present chapters is virtually nonoverlapping. For example, John Bargh, who also authored a chapter . . .

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