Value and Strategy: Competing Successfully in the Nineties


Shenkman offers a management strategy consistent with contemporary market demands and opportunities. He establishes the need for managers to develop a deep and on-going awareness of customers' perceptions, convictions, desires, and actions and to build a relationship based thereon. Business needs to respond to customers with products and services not only characterized by soundness but also by innovation and inventiveness. This book offers the necessary new tools of awareness.

Additional information

Publisher: Place of publication:
  • New York
Publication year:
  • 1992


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