Although the domestic marijuana industry may generate revenues as high as $60 billion each year and probably accounts for more than a fourth of the marijuana consumed in the United States, this is the first systematic study of the industry and of the people who cultivate marijuana for profit. Weisheit challenges popular images of the drug industry, by shifting focus from drug production in other countries and the plight of inner cities, to the rural drug scene in marijuana, how it involves white middle-aged men, and how the industry has developed.
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