Presidential Polls and the News Media


Experts in the media and academe challenge the conventional approaches that most news media take in their poll-based campaign coverage. They report new research findings on news coverage of recent presidential elections and provide numerous examples of how journalists and news media executives can improve their analysis of poll data. Annotation c. by Book News, Inc., Portland, Or.

Additional information

Includes content by:
  • Michael W. Traugott
  • Susan Herbst
  • Paul J. Lavrakas
  • Sandra L. Bauman
  • Warren J. Mitofsky
Publisher: Place of publication:
  • Boulder, CO
Publication year:
  • 1995


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