Technology and Business Strategy: Getting the Most out of Technological Assets

Technology and Business Strategy: Getting the Most out of Technological Assets

Technology and Business Strategy: Getting the Most out of Technological Assets

Technology and Business Strategy: Getting the Most out of Technological Assets

Synopsis

Managerial and technology personnel will find this practical guide to the effective management of technology assets invaluable. The special knowledge and managerial skills Watkins outlines would be useful to any size firm from entrepreneurial start-ups to multinational corporations.

Excerpt

Books on management, and its various aspects, are becoming more plentiful each year. Fortunately, interest on the part of managers, professionals and the general public in this area also appears to be increasing. Nevertheless, one might, with good justification, wonder if the world really needs another management book, particularly one entitled Technology and Business Strategy. To respond to this, one needs to consider three very significant trends that have occurred over the past several decades, and will be continuing well into the 21st century.

First, the role of technology in world businesses, both large and small, has increased remarkably. Where the assets of businesses were once represented primarily by bricks and mortar, manufacturing facilities, rolling stock and physical inventories, many of the larger and more profitable commercial organizations today claim technology as their primary asset. Technology and other forms of intangible assets or intellectual property serve as the keystone of many large and small businesses all over the world.

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.