Let Every Child Be Wanted: How Social Marketing Is Revolutionizing Contraceptive Use around the World

Let Every Child Be Wanted: How Social Marketing Is Revolutionizing Contraceptive Use around the World

Let Every Child Be Wanted: How Social Marketing Is Revolutionizing Contraceptive Use around the World

Let Every Child Be Wanted: How Social Marketing Is Revolutionizing Contraceptive Use around the World

Synopsis

This book provides the first comprehensive examination of contraceptive social marketing. It includes a full description of the most important of these programs, documenting a form of international assistance that has attracted over $1 billion from governments and other donors. The book contains a wealth of previously unpublished material that illustrates this remarkable story. The author challenges the widespread belief that family planning can only be made available through medically-oriented programs and that foreign assistance must be catalytic rather than long-term.
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