Total quality marketing is a dynamic idea that goes beyond the currently popular total quality management approach in solving business problems. It is a market-driven idea that stresses customer satisfaction as crucial to the success of a business in a highly competitive, modern business world. The concept is an enhanced version of the marketing mix--the familiar "4-P paradigm" in marketing. Thus, by incorporating quality into their product, price, promotion, and distribution strategy, firms can regain market shares and can prevent further erosion of market shares to aggressive foreign competitors from Japan, Germany, and the Newly Industrialized Countries (NICs).
Related books and articles
Total Quality Management and the School By Stephen Murgatroyd; Colin Morgan Open University Press, 1993
Value-Directed Management: Organizations, Customers, and Quality By Bernard Arogyaswamy; Ron P. Simmons Quorum Books, 1993
A Total Quality Management Information System for Auto Parts Manufacturers in the United States By Bandyopadhyay, J. International Journal of Management, Vol. 20, No. 2, June 2003
Total Quality Management in an Automotive Supply Chain in the United States By Bandyopadhyay, Jayanta K. Sprague, David A. International Journal of Management, Vol. 20, No. 1, March 2003
Total Quality Management Practices and Business Outcomes: Evidence from Dental Practices By Kaldenberg, Dennis O. Journal of Small Business Management, Vol. 33, No. 1, January 1995
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
Total Quality Management By Rategan, Cathie Journal of Property Management, Vol. 57, No. 5, September/October 1992
Total Quality Management By Rategan, Cathie Journal of Property Management, Vol. 57, No. 5, September-October 1992
Total Quality Management: Customer Satisfaction Guaranteed? By Johnston, Catharine G. Daniel, Mark J. CMA - the Management Accounting Magazine, Vol. 66, No. 3, April 1992
Cutting Corners to Fuel the Solar Boom ; Panel Makers Questioned about Quality Control Just as Technology Takes Off By Woody, Todd International Herald Tribune, May 29, 2013
New Marketing Focus Raises Millerwoods Sales By Nichols, Max THE JOURNAL RECORD, February 9, 1991
Omega's New Marketing Concept Passes City Test / Lehmann's Golden Galaxy Idea: Excite Clark's `Special' Customers; It Worked By Nichols, Max THE JOURNAL RECORD, May 15, 1985