Price Warfare in Business Competition: A Study of Abnormal Competitive Behavior

Price Warfare in Business Competition: A Study of Abnormal Competitive Behavior

Price Warfare in Business Competition: A Study of Abnormal Competitive Behavior

Price Warfare in Business Competition: A Study of Abnormal Competitive Behavior

Excerpt

This study is the result of data gathering, market behavior analysis, and considerable pondering over a period of many years. Many individuals have given direct or indirect assistance to the author in the prosecution of the investigation which is now culminated in the present monograph. So many individuals, in fact, contributed in so many ways that it would be impossible to give individual credit to all of them even though it is well deserved.

However, a special word of appreciation should be given to Phil Wernette, editor of the Michigan Business Review, George Mehren , editor of the Journal of Marketing, Ken Boulding, editor of the Journal of Conflict Resolution, and Henry J. Steinman Jr., editor in chief of the UCLA Law Review, who encouraged the author by publishing articles on certain phases of this subject and thus assisted him in shaping concepts pertaining to price warfare and related price behavior.

Special mention should also be made of the assistance of my colleague and friend of long standing, Bill Brown, who provided perspective at an earlier stage of the study and who served as co-author of one of the aforementioned articles. Mention should be made, finally, of the intelligent help given me in all phases of the study by my secretary-assistant, Miss Patricia Hay.

The author wishes to express his appreciation to the Bureau of Business and Economic Research, University of California, Los Angeles, which not only provided financial assistance and the use of facilities during various stages of the project but, through its advisory committee, lent encouragement and support.

Needless to say, the shortcomings of the monograph are mine and mine alone.

Los Angeles, California R. C., Jr. June 1963 . . .

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