McDonaldization Revisited: Critical Essays on Consumer Culture

McDonaldization Revisited: Critical Essays on Consumer Culture

McDonaldization Revisited: Critical Essays on Consumer Culture

McDonaldization Revisited: Critical Essays on Consumer Culture

Synopsis

An international, multidisciplinary group of scholars examines the thesis of George Ritzer's popular book The MacDonaldization of Society. The essays analyze the premise of "McDonaldization," provide richer theoretical discussions of the relationship between Ritzer's analysis and semiotics, critical theory, feminism, and postmodernism, and extend the thesis to other areas of consumer culture.

Excerpt

This book is the outcome of a joint venture, a collaboration with scholars on two continents and from six different disciplines. It began with a suggestion from Robin Wynyard that the time was right to bring more theoretical reflection to bear on George Ritzer original thesis in The McDonaldization of Society. The prescience of his suggestion was demonstrated to us by the strong response to our initial call for proposals. Approximately eighteen months later, after fielding inquiries, proposals, and papers from many scholars on several continents, we are pleased to present these for your consideration.

We wish to express our appreciation to the contributors to this volume. The authors whose work appears here not only wrote original essays for the book, but also read each other's work, commented on each other's papers, and reflected on each other's comments in making revisions. Many of us were new to the use of a web site and electronic file transfers in effecting this level of international collaboration so quickly. Thanks are owed to various technicians who helped us overcome glitches along the way.

In addition to the contributors, we would like to thank Nancy Masingale and Sandy Hank of Gonzaga's Faculty Services for help in preparing the manuscript, as well as the material support of Gonzaga University in absorbing various costs of transatlantic collaboration. Thanks to Beacon Press for permission to quote material from the work of Jürgen Habermas.

We wish the reader an enjoyable and insightful journey into McDonaldization and consumer culture.

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