The Business of Public Relations

The Business of Public Relations

The Business of Public Relations

The Business of Public Relations

Synopsis

Using systems theory, this volume approaches public relations as an organizational subsystem. The author defines a functional framework for the practice of public relations consistent with contemporary management theory. The book also presents a practice management model for application in both corporate and counselor settings; develops this model to elaborate the role of the PR unit; and meets the development-related informational needs of both organizational and counselor practitioners in terms of human resources management, fiscal services, and insurance.
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