Canadian-American Trade and Investment under the Free Trade Agreement

Canadian-American Trade and Investment under the Free Trade Agreement

Canadian-American Trade and Investment under the Free Trade Agreement

Canadian-American Trade and Investment under the Free Trade Agreement

Synopsis

Crookell focuses on the U.S.-Canada Free Trade Agreement which became effective on January 1, 1989. Writing for executives of U.S. and Canadian businesses with activities in one another's countries, Crookell provides a comprehensive overview of the history of free trade between the two countries, offers a clearer understanding of the agreement itself and how it differs from Europe 1992, shows how globalization is affecting parents and subsidiaries in the U.S. and Canada, and offers recommendations for transforming subsidiaries into integrated, contributing affiliates who will be effective global competitors in their own right.

Excerpt

When Harold Crookell asked me if I would write a foreword for this book, I had no hesitation in agreeing, for both professional and personal reasons. This is an important book. It deals with a vital area of interest to both American and Canadian businessmen. And it represents the distillation of the views and experience of one of our most highly-qualified commentators.

Professor Crookell has been observing, teaching and writing on the subject of U.S.--Canada business for over 20 years. That alone would command our attention. But he has not been just a distant, arms-length observer. He has been intimately involved, on both sides of the border, with corporations as they struggle with the realities of corporate strategy and its implementation.

No dry, academic tome this. The author's wry sense of humor and vivid metaphors enliven a subject that is of the utmost seriousness and importance to top managers in both Canadian and U.S. business. The analysis, diagnosis and prescriptions address what we instinctively know are real-world, urgent issues. The words ring true. The result is a volume that promises to contribute much to . . .

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