LBJ and the Polls

LBJ and the Polls

LBJ and the Polls

LBJ and the Polls

Synopsis

Lyndon Baines Johnson was the first president to put a private polling firm on a regular retainer and to assign an aide to assess poll results. This original and significant monograph, for which Bruce Altschuler mines the rich archival lode at the Lydon B. Johnson Library, explores how the Johnson administration used polls and how polls affected major policy decisions.
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