In the other books that I have written, others have been kind enough to write introductions for the thoughts and values of the book to be read. This is written by me because this book has been so long in coming and I believe that I am the best person to tell you about it in a short space. the book is about transformation. Transformation is often a scary term, or at the least, an abstract term that eludes people and causes them to avoid reading the missals that follow. I hope you instead embrace this transformational process, taking it to heart as a strategy for real change in your personal and professional life.

The book is about reframing how one looks at business and the partnerships that businesses truly have with their employees and communities. Businesses are living entities. Living because how they choose to operate impacts the nature of human understanding for the employee and the nature of value to a community. Businesses are living metaphors for all beliefs and views within a community and a society. Businesses thrive because communities find value in the services and products interjected into the society. Businesses continue because the cultures of the communities sense that their lives are made better by the impact business has created in how they embrace the world. Businesses therefore become major vortexes in the creation and movement of the world.

Businesses have enormous responsibility, yet they often discount and take lightly their responsibility to all of us. I think there is a rational explanation for the sadness created by the actions of business in our current culture. That rational explanation is based on the paradigms that business use to make choices and decisions. Businesses in today's culture think in fragments. Businesses in today's culture compartmentalize their actions, seeing them as separate acts, often without impact on other actions of the corporate culture. Businesses have good intentions, yet often have devastating impacts.