The Business Forecasting Revolution: Nation, Industry, Firm


With the microcomputer revolution, econometric forecasting has begun to move from distant think tanks and data centers to the executive's desk. In The Business Forecasting Revolution, eminent economist F. Gerard Adams shows executives how they can use these sophisticated tools to improve theirbusiness planning, and how they can apply forecasting techniques to the economy as a whole, to the needs of specific industries, and to their own firm.

Additional information

Publisher: Place of publication:
  • New York
Publication year:
  • 1986


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