Attitudes toward Giving

Attitudes toward Giving

Attitudes toward Giving

Attitudes toward Giving

Excerpt

What is happening to the motives and attitudes of givers? Patterns of giving are changing. Shifts are occurring in givers' choices among the three chief almoners-- the church, government, and voluntary agencies. Religion, the mother of charities, has not suffered the eclipse predicted by some earlier observers, but how much is giving now affected by religious sanctions or the hope of heaven? Do givers approve the expansion of governmental welfare services? Is their interest in voluntary giving falling off because giving goes now to service agencies, or to a fundraising agency for service agencies, with fewer and remoter contacts with the people who need help?

The Changing Picture

Present stratospheric taxes reduce the fortunes from which large individual gifts used to come, and shrink the spendable income of all givers; but they make giving nearly costless in the upper-income brackets within the 20 per cent deductibility limit. Declining interest rates lower the investment incomes of potential givers and at the same time increase the needs of agencies that had depended on fixed endowments.

Corporations have suddenly entered the giving picture in a substantial way, but this new philanthropist gives in patterns suited to his own special situation. Tax-supported welfare programs reduce the need for giving in some . . .

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