Forecasting for Profit: A Technique for Business Management

Forecasting for Profit: A Technique for Business Management

Forecasting for Profit: A Technique for Business Management

Forecasting for Profit: A Technique for Business Management

Excerpt

This book is chiefly addressed to three types of readers: The business executive, the professional economist serving enterprise management, and the student intending to develop a career as a professional economist.

This is a book on the technique of using economic theory in managing the affairs of a business enterprise. Since it is a treatise on practice, the treatment of economic theory has been limited to an outline of those major factors and relationships which should be understood and considered by professional economists and enterprise management. Only the elements of practicable economic theory have been described, and these only to the extent essential to the purpose of explaining how such concepts can be used in the process of producing and distributing commodities efficiently. Because of this approach, the book may be considered as an outline of how economic theory may be linked to business practice.

It has also been my intention to describe some of the more important functions which a professional economist may perform for the executives who manage a business. This aspect of the book is intended to serve the needs of those scholars whose experience has been limited to a study of works on economic theory and statistics but who have had little contact with either markets or an actual performance of the functions of production, distribution, and business finance. On the other hand, the experienced executive sometimes is unable to tap the resources available to him in the form of knowledge of how the economy is organized and how it functions. This book is intended, therefore, to enable the student of economics to be most useful to the management of a business and to assist the executive in understanding how to use a professional economist.

As this book goes to press, the estimates of national income and income payments are being revised by the Department of Commerce. When these revisions are available, it will be necessary to change parts of certain tables outlined in Chapter VIII. This . . .

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.