A Practical Guide to Enrollment and Retention Management in Higher Education

A Practical Guide to Enrollment and Retention Management in Higher Education

A Practical Guide to Enrollment and Retention Management in Higher Education

A Practical Guide to Enrollment and Retention Management in Higher Education

Synopsis

This book offers practical advice to higher education administrators on how to develop and implement effective and efficient enrollment and retention management programs. The book offers over 500 suggestions and is the first practical guide to combine both enrollment and retention management. Dennis's book will challenge campus administrators to re-think how they conduct business on their compuses and why it is important to treat students as valued customers.

Excerpt

"We are witnessing today the twilight of the four year liberal arts program."

-- Journal of Higher Education, 1938

In a 1994 survey of college administrators conducted by the American Council on Education, 62% indicated that enrollment challenges will be one of the most important factors facing their schools in the next four years. We can guess the reasons -- a changing United States economy and society, changing demographics, changing technology, changes in federal and state financial aid policies -- in a word, change.

The college and university of tomorrow will be very different from the school of today. The number of "traditional" college students, aged sixteen to twentyfour, will probably not be the majority of students in our classrooms. Tomorrow's college students are likely to be older, female, minority and studying parttime. Many will consider English their second language. Some will want to be taught at their work sites, or in their homes. Others will come to the campus in the evening and on the weekend. Many will enroll in courses for most of their working lives. They will demand programs offered at convenient times and at a reasonable price. All will want to be treated as valued customers. They will flock to those schools that meet their needs and abandon the ones that do not. All this means change. The faces sitting in college classrooms will change, and this means that the way higher education is delivered in the future will be different from the way it is delivered today.

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