Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.
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Entertainment-Education and Social Change: History, Research, and Practice By Arvind Singhal; Michael J. Cody; Everett M. Rogers; Miguel Sabido Lawrence Erlbaum Associates, 2004
Television Critical Viewing Skills Education: Major Media Literacy Projects in the United States and Selected Countries By James A. Brown Lawrence Erlbaum Associates, 1991
Europe and Developing Countries in the Globalised Information Economy: Employment and Distance Education By Swati Mitter; Maria-Inês Bastos Routledge, 1999
Applying Sabido's Entertainment-Education Serial Drama Strategy to Serve Local Radio Audiences in the United States and Japan By Kawamura, Yoko Kohler, Connie Critical Arts, Vol. 27, No. 1, February 2013
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